Increasing Mobile Sales

With an increasing number of smartphone users downloading mobile applications for different phone service providers, new research shows that more are apt to pay a small fee for some of the services, causing experts to reassess the rising value of the app market. The market for wireless phone applications will be worth $11 billion by 2014, according to a new study by the Yankee Group. Developments in the sales of smartphones also caused the research firm to change its prediction of $537 million in mobile app revenue in 2010 to almost twice that. The new report says that Apple’s iPhone and AT&T have brought in the most revenue from wireless phone applications. But Yankee Group director Carl Howe says that new mobile operating systems offered by Google are giving gains to other telecoms. The Yankee Group reassessment falls in line with other studies that predict booming sales of smartphones in the coming years. The market is bound to expand, especially with the iPad hitting the stores soon. The question here is if the mobile app developments and web development will be able to keep up.